Date: November 2012

Launch Project

The Brief
Media Solutions Digital teamed up with DiabetesUAE to create a website that was visually appealing and engaging for different audiences, all with different requirements. We had to create an online presence to educate society on the effects of diabetes, the presence of DiabetesUAE and the services they provide online and offline.

The Challenge
We developed our digital strategy for DiabetesUAE to tie in with their vison of getting more people to interact with their services online, establish trust, and then develop a set of new digital features to tie in with their numerous offline events.

Immediately, we acknowledged that a new website was a valuable and feasible first step towards full digital transformation, which future activity could feed off. As a result, we built a new website with four micro sites that included strong technical SEO features and then began a range of content marketing and paid distribution strategies to drive traffic. We wanted to simplify the site structure and design to ensure DiabetesUAE's main selling points were clearly communicated and everything tied in with our social strategy. With our transparent working relationships with all of our clients, we were keen to train DiabetesUAE's team on how to maximize the ecommerce’s functionality to integrate with their marketing efforts. The brand can now use the ecommerce site to its maximum potential.