The Importance of Social Sharing

It is not enough to just have a social presence for your business anymore. One of the primary objectives is to get people to talk about it and share your content with others. With Facebook implementing their most recent algorithm change, which balances content from friends vs brand pages in our News Feed, marketers need to understand that we are competing attention in the social world. To quote Facebook; “content posted directly by the friends you care about, such as photos, videos, status updates or links, will be higher up in News Feed so you are less likely to miss it.”

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